1. Define Your Content Strategy
Profession: Gaming Content Creator & Build Strategist (Genshin Impact Specialist)
Buyer Persona: Itsnanda Tegar (Beginner–Intermediate player who struggles with understanding artifact builds and character kits)
Main Goal: To build authority as a clear and reliable Genshin guide creator who simplifies complex mechanics and helps players build characters efficiently without wasting resources.
2. Content Pillars
Pillar 1: Build Basics (Educational)
Breaking down artifact systems and stats in the simplest way possible.
Example: “Main stats vs Substats: What actually matters?”
Pillar 2: Character Kit Simplified (Explanation)
Explaining how character skills work in a clear and practical way.
Example: “How Arlecchino’s kit actually works (simple explanation)”
Pillar 3: Practical Gameplay Tips (Problem-Solving)
Helping players avoid mistakes and improve efficiency.
Example: “3 mistakes ruining your Arlecchino damage”
Pillar 4: Optimization & Efficiency (Advanced Tips)
Helping players maximize results with limited resources.
Example: “Best artifact farming strategy for Arlecchino”
3. 6-Week Content Plan
| Week | Theme | Website Article (Min 500 words) | Instagram Photo Topic | Instagram Reel Topic | TikTok Topic (Max 60s) | Obj. / Content Type |
| 1 | The Foundation | Beginner Guide to Artifacts: Main Stats, Substats, and Sets Explained | Infographic: Artifact Main Stats Guide | 3 Beginner Mistakes in Building Characters | “Stop making this artifact mistake” | Educate / Awareness |
| 2 | Arlecchino Build | Arlecchino Build Guide: Best Artifacts, Weapons, and Stats (F2P Friendly) | Arlecchino Build Infographic | Arlecchino Skill Explanation Simplified | “Build Arlecchino in 30 seconds” | Educate / Trust |
| 3 | Optimization | Best Substats for Arlecchino: Maximize Your Damage Efficiently | Substat Priority for Arlecchino | Common Arlecchino Build Mistakes | “You’re building Arlecchino wrong” | Educate / Authority |
| 4 | Gameplay | Best Teams for Arlecchino (Easy & Effective Compositions) | Arlecchino Team Synergy Chart | Basic Rotation for Arlecchino | “Fix your Arlecchino team” | Tips / Problem-Solving |
| 5 | Mistakes | Top 5 Mistakes When Building Arlecchino | Arlecchino Mistake Checklist | Fixing Bad Arlecchino Builds | “Why your Arlecchino damage is low” | Awareness / Engagement |
| 6 | Efficiency | How to Farm Artifacts Efficiently for Arlecchino | Farming Route Infographic | Resin Tips for Arlecchino Build | “Don’t waste resin farming for Arlecchino” | Value / Optimization |
4. Strategic Justification
This content strategy is highly relevant to my buyer persona because it focuses on a specific character, Arlecchino, which helps narrow down the audience and make the content more targeted. Instead of general guides, this approach provides detailed and practical solutions that directly address the player’s confusion.
By focusing on one character across multiple weeks, I build stronger authority and consistency in my personal branding. The audience can clearly see my expertise in breaking down complex mechanics into simple explanations. This also increases trust, as the content shows depth rather than surface-level knowledge.
5. Digital Ethics Consideration
As a digital content creator, I will ensure that all content is original and based on my own understanding and analysis. I will avoid plagiarism and properly credit any references used. AI tools will only be used to support content planning or visual design, not to replace original thinking. I will also respect copyright by using original or properly sourced images. Additionally, I will maintain a professional and respectful tone when communicating with my audience.